Abstract
<p>The opinion of patients regarding optometric care should be relevant for the creation of marketing strategies in private offices and opticians' shops. The objective of the present study is to understand patients' expectations of optometric care during the Covid-19 pandemic. Regarding the methodology, this is an observational, descriptive, cross-sectional study, in which an eight-item instrument was designed, which sought to investigate the opinion of patients to attend an optometric consultation during the Covid-19 pandemic. The sampling was non-probabilistic by convenience by sending an anonymous survey to patients who attended a private practice in Bogota during the pandemic. It was observed that 50 % (24) of the respondents were willing to go to an optometrist's office during the pandemic, the most frequent reason being the change of glasses. 81.3 % (39) would prefer the use of the WhatsApp application for receiving information, followed by e-mail (18.8 %) (9). Likewise, 79.2 % (38) would be willing to contact an eye care professional through the use of technological tools. In conclusion, care mechanisms based on new technologies should be incorporated, guaranteeing permanent communication with patients to maintain loyalty in the services offered, taking into account the preferences they have in social networks according to age.</p>References
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Keywords
Optometry
Telemedicine