Corporate social responsibility: Strategic positioning and competitiveness in the Optometry program at the Universidad de La Salle

Abstract

Today, social responsibility is a topic of great interest to many companies, due to the benefits it generates. It can be approached from moral, ethical, economic or social objectives. If universities become companies, then it is valid to consider that they use actions of corporate social responsibility as a competitiveness strategy to improve their position and reputation in the field. In the case of optometry, conceived as a discipline within health sciences, fundamentation and projection of work practice are indisputable work practice, directed towards companies, cannot be distant from social objectives as they can transform the environment, not only due to competitiveness and excellence in services, but also due to the impact of human actions. Therefore, this article reflects on social considerations regarding the business projection of optometry.